The Evolve Journal is the first release from Starvella, a lifestyle brand created by Brittney Jackson to inspire the art of journaling for personal development. The journal was designed to feel substantial and significant—something you take care in using—but most importantly, as a reminder to bring life’s challenges and goals to the page.

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Process
I worked with Brittney to narrow down the name of the journal. The messaging was meant to be bold and inspiring—a visual cue to set aside distractions and write with clarity and vision, to evolve.

The design process was about balancing elegance with simplicity. I chose a refined serif typeface by Margot Lévêque for the title, paired with a supporting sans serif. The interior pages include ruled lines, an identification page, and an inspirational note from Brittney. My goal was to maintain a clean and functional journal format while allowing the typography to bring a sense of lightness and beauty to the page.