Brand Identity, E-commerce Web Design

Another Feather is an ethically produced jewelry brand designed by Hannah Ferrara and made by hand in Portland, Oregon.

When Hannah and I first met to discuss her project, the main objectives were to unify Another Feather’s brand identity and level up the online shopping experience for customers. At the time the brand’s online presence was scattered across multiple websites without a clear emphasis on e-commerce. I took this opportunity to bring clarity to the shopping experience and help the brand refocus on direct-to-consumer sales.